The institution that would be most likely to distribute our media product would be the Canadian distribution company Lionsgate; in my research into horror films and their distribution I found that this company is very well known for its horror films. Lionsgate have produced many horror films such as all of the SAW films and American psycho. Also Warner Bros have distributed horror films in the past, they distributed the teen horror film ‘House of wax’ which was very successful, it was very successful and was shown in around 3,111 cinemas. In the first 3 days it made around $12million. It was a very famous film and made $42million in VHS and DVD rentals alone. If we were to have our film distributed by one of these institutions then it would be distributed well meaning that a lot of people would watch the film, both in the cinema and at home on DVD.
Whilst some films are distributed by just one institution some films are distributed by a few for example in my research I found out that ‘Prom night’ was distributed by many companies such as Alliance Films, Sony Pictures and screen gems. Due to the fact that Lions Gate is well known for distributing horror films we would like them to distribute our film, this would allow our film to benefit as people would see that the distributer was Lions Gate and go to see the film as they trust Lions Gate as they have distributed good horror films in the past
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